Thursday, January 19, 2006

Dairy diary II: The customers strike back

Loyal readers will already have instantly recalled my previous post entitled "Dairy Diary", wherein I lamented the new design of the fil packages. Well, guess what? The customer is always right! (Especially when said customer is me!)

Granted, it looks kind of weird to just change the colour of the top and back of the package, but it's definitely a step in the right direction, and a much more functional design. Also note the "fil" in big clear letters on the side, as opposed to the smaller "filmjölk" they had earlier.


DragonL said...

Woohoo, and it didn't take long either! I think perhaps this post should be titled "Dairy Diary V" though? What with the striking back and all, that is. :) ...but that looks like brown? Chocolate fil, is it?

ejm said...

Bravo!! I love it when they listen and I especially love it when they do something about it.

By the way, from the sounds of it, fil might be the same thing as buttermilk (that is, if fil is lowfat) - buttermilk is the liquid that is left after churning cream into butter.

I gather that the commercial buttermilk available to us is no longer actual buttermilk but skim milk with added bacterial cultures that occur naturally in real buttermilk (I believe that skim milk is about 1% butterfat)

jg said...

I'm glad you're all riveted by my dairy reports. :D

Buttermilk, at least the commercial kind that's fermented with streptococcus, seems kind of similar to fil. However, fil apparently uses a subspecies called lactococcus for the fermentation process. So I guess the taste is different, and I've also read that fil is thicker than buttermilk ("kärnmjölk" in Swedish).